Since its launch in June 2019, Regal Springs Indonesia’s Naturally Better Tilapia product has reached over 1000 modern market outlets in major cities in Indonesia, including Denpasar, Bali. “The consumer reception in Bali has been extremely positive, particularly among hotel consumers, as our Naturally Better Tilapia is a high-quality, naturally produced tilapia product,” said Ratna Yudythia, Senior Marketing Manager at Regal Springs Indonesia during a consumer event at Lotte Supermarket, Denpasar, Bali, on Thursday (December 19).
She explained that Naturally Better Tilapia is cultivated in lakes in Central Java and Toba, without the use of antibiotics, hormones, or chemicals, and processed in factories in Semarang and Serdang Bedagai without preservatives. The result is a natural and healthy tilapia fish, rich in protein but low in fat. “We will continue to expand our market reach within the country after successfully marketing our tilapia to the United States, Canada, Europe, Australia, and Asia for over 30 years,” added Ratna.
Domestic marketing of tilapia began in 2019 to meet consumer demand for high-quality tilapia. “In addition to market demand, our domestic marketing also aims to support the government’s food resilience program by providing protein-rich food to prevent stunting through the ‘Love to Eat Fish’ campaign,” explained Ratna.
Regal Springs Indonesia is a responsible Aquaculture and Processing company headquartered in Medan. All of Regal Springs Indonesia’s business efforts under the KAMI PEDULI (We Care) program are directed towards producing a range of Naturally Better Tilapia products of the highest quality for both the domestic and export markets. Regal Springs Indonesia operates in North Sumatra and Central Java, employing approximately 4,000 employees, primarily recruited from the local communities. In June 2019, Regal Springs Indonesia launched the KAMI PEDULI Sustainability Program, the world’s first fully integrated sustainability program for the aquaculture industry, specifically for tilapia, and is associated with the United Nations Sustainable Development Goals.
